Sam has 15+ years of go-to-market and operations advisory experience, working with startups and ASX-listed financial and technology companies. He has particular expertise in the application of AI and automation to marketing and business processes, enabling companies to scale more efficiently.

At Skalata, Sam works with portfolio founders on GTM, positioning, and message-market fit to drive growth. Prior to joining Skalata, he held senior marketing and growth roles across technology, professional services, and venture-backed startups.